With the increasing penetration of mobile phones

 With the increasing penetration of mobile phones, mobile phones and the Internet have combined to become an important public broadcast media. Not only can people through cell phone calls, you can access, read news, send and receive E-mail, games and entertainment, ordering goods and services, and so on. Currently the cost of sending text messages of about 0.1 yuan, 0.6 yuan of MMS, color e0.3 yuan /. In the mobile advertising business, advertising messages as the sender mass advertising, cost very little. And a high-speed Beijing airport's large roadside billboards price reached one million yuan each year twelve; Internet Home Page at the top banner (banner) advertising (480 mm X 60mm) is about a few hundred dollars to several thousand dollars per month. The first cell phone game is embedded in cell phones such as the Snake, backgammon, Sokoban, and other stand-alone 21-point games, with China Mobile and China Unicom has built a WAP and JAVA, BREW and other wireless value-added services platform and billing system, Download mobile games become mainstream, and brought the emergence of 3G high-speed mobile broadband, mobile games will also be a rapid transition to a stand-alone mobile network game era. 
United Nations Environment Programme to a report released Wednesday, the next 10 years, China, India and Africa and Latin America e-waste to developing countries, rapid growth. By 2020, China will increase the number of discarded cell phone 7 times. 47 for students on the survey only 1 (2%) were very concerned, 31 (66%) of people understand, 15 (32%) had never been concerned about.China Unicom's cell phone to read the existence of difficulties and challenges. As China's telecom operators, China Unicom users with a natural scale, financial strength, ability to integrate industry chain advantages, but the difficulties and challenges faced can not be ignored. The face of strong competition, China Mobile, competitive pressure. China Mobile had already started earlier layout of cell phone reading, cell phone reading now has been commercialized, and China Unicom are market followers, the market does not have first-mover advantage. China Unicom, a lack of business operations, needs to be strengthened. Compared with China Mobile, China Unicom, a lack of business operations, the industrial chain of mobile phones to read the control is insufficient. Because of the good mobile e-commerce expected, UF Mobile entered on the proposed "Taobao on the phone" mode. However, in later years of exploration found that the cell phone is still very difficult at this stage the transaction, and help companies to do the whole phone-based marketing program, enterprises are very happy to accept, so the transition from the marketing people cut mobile commerce. Google uses its Internet's success in the PC application also fought in the mobile Internet, trying to Gcell phone as a strategic breakthrough to host their applications, due to Gcell phone Android operating system based models is still relatively small, short-term application can not pull the Android Store.